Blue Grouse

Our triple-bottom line approach to sustainability in practice.

THE CIRCLE OF LIFE

Our story begins with the source of everything we have, and everything we want to protect – the world itself. The spherical shape of our logo represents the beautiful, but delicate, circle of life that we are committed to preserving.

OUR MOUNTAIN MEANS THE WORLD TO US

The mountain is our home, but it is also a symbol of strength and aspiration. True sustainability means recognizing that every part of our world is connected, and that every decision we make on our mountain has an impact on the world outside.

BLUE IS THE COLOUR OF LIFE

We live on the blue planet, where blue represents water, sky, snow and ice; the basic elements of life on earth, and on our mountain. As a symbol of sustainability, blue is the new green

OUR NAME & OUR NAME SAKE

Grouse Mountain is named after one of our original habitants, the blue grouse. We have branded our sustainability program in honour of our namesake in recognition of our belief that we are simply the stewards of something that belongs to every living thing, now and for generations to come.

BLUE GROUSE

Taken together, these elements from a simple but powerful symbol of who we are, and of what we believe. One mountain, one world, seamlessly connected, for generations to come.