Oakley announces Olympic home base

Located 15 minutes from downtown Vancouver, Grouse Mountain will remain open 24/7 (24 hours a day for the 17 days of the Olympics), offering alpine recreation, including night skiing and riding, to all visitors.

Oakley fans are encouraged to visit Grouse Mountain each day to take a tour of the Rolling O Lab set up at the base of the mountain, which will showcase Oakley's products and technologies throughout the Olympic Games. With more than 300 Oakley athletes competing in Vancouver, numerous events will be the platform of Oakley's latest sport performance eyewear.

"Grouse Mountain is the ideal location for Oakley to activate, educate and entertain our top global athletes, visiting media and select VIPs during the Olympics," said Oakley's SVP of Global Brand Marketing, Scott Bowers. "We look forward to leveraging our partnership with Grouse Mountain not only during the Olympics, but beyond with many different events over the next two years."

After the Olympics come to a close, Oakley and Grouse Mountain will continue to work together throughout the seasons, particularly on key events including Oakley Nightjams, Quiksilver Showdown Over the City, BMO Grouse Grind Mountain Run and Seek the Peak Relay.

"We are very pleased to enter into this long-term partnership with Oakley," said Michael Cameron, Grouse Mountain general manager. "Oakley is globally recognised as a leader in sports marketing and sports performance eye wear. They also offer great value to all our pass holders and visitors for every season, sport or event."

Oakley joins NBC's "Today" show, which has also selected Grouse Mountain as their Olympic base. The Today show will be broadcast live each morning at 4 a.m. local time.

The global leader in performance sunglasses, goggles and prescription eyewear, Oakley also offers technical and lifestyle apparel, footwear, watches and accessories. The company was created for athletes who see impossibility as just another challenge, and their dedication inspires Oakley to seek out problems, solve with innovation and wrap invention in art. Exceeding the limits of possibility for more than thirty years, Oakley serves the demands of world-class athletes with unbeatable technologies including High Definition Optics® (HDO®). Additional information is available at oakley.com.

Grouse Mountain is Vancouver's most visited attraction, receiving over 1.2 million visitors each year. Its famous Skyride (North America's largest aerial tram system) takes visitors on a one-mile aerial journey to the Alpine Station, 3,700-feet above sea level. Visitors enjoy a wilderness paradise with gorgeous panoramic views of the city, sea and mountains.

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